Designing with purpose. Scaling with systems. Delivering meaningful results.
I bring structure and clarity to complex product challenges—designing intentionally and building systems that scale. My work often lives at the intersection of design and development, where clear processes and shared language make all the difference.
From reducing checkout friction and increasing sign-ups to refactoring multi-brand design systems, these projects reflect how design—when aligned with engineering and tested with intent—can deliver measurable, lasting impact.
Check out my case studies* below—they’re experiments from the past few years. Nothing here is ever really “done” (especially not the Design System 😉). It’s all part of the ongoing work to learn, test, and improve customer experiences!
* Case study content coming soon
Growth Product Design Lead
Designing clarity and confidence into the Checkout Flow
Redesigned GoHenry’s checkout into a transparent, step-by-step experience—boosting parent activations by 4.4% and driving +890 bps in payment success.
Growth Product Design Lead
Front-Loading Trust to Lift Signups
Introduced autoplay welcome screens to address early user doubts—resulting in a +1.4% lift in signups and a more informed, engaged funnel.
Growth Product Design Lead
Max Tier in Registration: Value Without Friction
Introduced third plan Max at sign-up—maintained activation rates while shifting 14% of users to a new premium tier without overloading the funnel.
Education Product Design Lead, 0-1 product
Designing Financial Confidence for the Next Generation
Designed and launched Money Missions, an in-app learning experience for kids and teens focused on real-life financial skills. Owned the design from BETA to full launch, delivering 1 level, 9 skill areas, and 30 interactive lessons as part of the Education squad.
DesignOps Lead
Evolving a Scalable,
Multi-Brand Design System
Laying strong foundations while designing for growth, change, and real-world organisational and technological constraints.
Coming soon!
What people say
“Working with Bo during our time at GoHenry has been an absolute pleasure. From her role as a DesignOps Lead to an individual contributor within product tribes alongside hiring and managing team members, Bo has shown versatility and a deep understanding of how to effectively lead and collaborate with cross-functional teams.
One of Bo's standout achievements is the design system she created and nurtured during her tenure at GoHenry. Her relentless attention to detail, coupled with her ability to foster collaboration among designers, engineers, and product managers, has resulted in the development of a seamless workflow.
Furthermore, Bo has actively participated in product tribes, where she has been instrumental in iterating and implementing improvements to GoHenry's app. Her contributions have directly led to the delivery of a user-centric experience that aligns with business goals.
What truly sets Bo apart is her selfless approach to management. She consistently seeks opportunities to develop the skills of her team members, demonstrating her empathy, active listening, and genuine care for others.
Bo is a rare gem in the design world. Her exceptional range of skills, unwavering commitment to excellence, collaborative nature, and dedication to continuous improvement make her an invaluable asset to any design team.”
Alice Yeo
Senior Product Designer, GoHenry